Full speaker lineup revealed for Mumbrella’s marketing science conference MSiX

The full speaker lineup for this month’s MSiX – Marketing Science Ideas Xchange – conference has been revealed with Optus’ Michelle Katz joining the lineup.

Katz, associate director of advertising and media partnerships for the telco, will be joined on stage by Nuro director Dr Phillip Harris and Neuro-Insight chairman, Prof Richard Silberstein to discuss if consumer neurosciences are a brave new world or bullshit.

Now in its second year MSiX aims to provide a practical exploration of how brands can benefit from the interface between behavioural science and marketing.

Curated by Cummins & Partners’ global strategy chief Adam Ferrier, and organised in association with Mumbrella, MSiX will kick off with a keynote presentation from behavioural science expert and Harvard Business School professor, Michael Norton.