Furphy launches ‘Unbelievable’ brand platform, celebrating its namesake
Furphy is celebrating the crazy stories you hear over a beer in its first television campaign.
The campaign pays homage to its name, Furphy – Australian slang for an exaggerated tall tale.
Great work!! Massive improvement better than the other creative I saw on OOH a while back.
Bloody unreal
Awesome work team Thinkerbell! So good at finding that Aussie home truth.
“The leather went through for 6?”. That’s not footy lingo. Is this going for international exposure or something? Educating the audience on the game?
‘So good at finding that Aussie home truth’?
C’mon,the bloody beer is called Furphy…straight to the creative department thank you very much.
It makes more sense to a broader audience and footy fans wouldn’t bat an eye – unless they work in marketing, like yourself.