‘Further digitisation is the primary objective’: oOh!media’s CEO Cathy O’Connor

August 23, 2022 9:04

oOh!media’s H122 results released today showed robust out-of-home recovery. Speaking to Mumbrella today, CEO Cathy O’Connor said that further digitisation is the primary objective leading into a healthy H2 market.

Considerable growth was seen today in the Retail, Fly, and Locate formats, with broader post-COVID recovery fostering a healthier OOH marketplace.

Cathy O’Connor

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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