FutureBrand appoints Richard Curtis as Australia CEO, Graham Purnell as ECD

Richard Curtis

Richard Curtis


Graham Purnell

Graham Purnell

Richard Curtis, who stepped down after a high-profile stint as Australia MD of Interbrand earlier this month, has emerged at rival brand consultancy FutureBrand as Australia CEO, Mumbrella can reveal.

Curtis, who is best known for steering the win and rebrand of Telstra in the latter part of a six-year spell at Interbrand, moves into a newly created national role at the Interpublic Group-owned agency, which has offices in Melbourne and Sydney.

Also joining FutureBrand is Graham Purnell as executive creative director, another newly created position. The seasoned designer moves from Cato Purnell Partners after almost two decades with the agency.As well as Australia CEO, Curtis takes on regional duties to develop the FutureBrand product across Asia Pacific. He will report to regional president Sarah Reiter.

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