G Adventures appoints Helm as new PR partner

Today, G Adventures, a small group adventure tour company, announced their new partnership with Helm to lead their public relations strategy in Australia and New Zealand.

G Adventures has long been an innovator in community tourism, which are travel experiences led by the local residents of an area. Helm’s role will focus on spreading awareness of these authentic local-based experiences to new audiences.

Additionally, Helm is tasked with showcasing G Adventure’s commitments to empowering the local communities they tour in and ensuring sustainable tourism practices in the areas.