Gambling ads banned in stadiums as government launches betting reforms

Prime minister Anthony Albanese announced a raft of gambling reforms today, including a total ban on in-stadium advertising, frequency caps for TV commercials, and banning celebrities and sports stars from promoting gambling.

The sweeping measures stop short of the complete advertising ban recommended by the parliamentary inquiry led by the late Labor MP Peta Murphy in 2023, but mark what Albanese refers to as “the most significant reform on gambling that has ever been implemented”.

Announcing the policy during a National Press Club speech on Thursday afternoon, Albanese said the laws will limit the number of TV ads for betting agencies to three per hour, and ban all gambling ads on radio during school pick-up and drop-off.

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