Garnier Australia unveils campaign featuring The Project’s Carrie Bickmore

Miranda Ward

February 12, 2015 3:51

Garnier Australia has rolled out its first ads featuring ambassador Carrie Bickmore since the host of Ten’s The Project was named as the face of the brand in November last year.

Created by Publicis Mojo Melbourne, the campaign features Bickmore promoting the Garnier BB cream and the Nutrisse hair colour.

https://www.youtube.com/watch?v=y-Jo1bG9enU

Garnier Australia marketing director Paul Hyde said: “Carrie is the perfect spokesperson for Garnier and we have had a fantastic time working together on the brand. She has such a natural, honest and fun relationship with her audience in Australia, something really unique and accessible which made her a perfect fit to join the Garnier team.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.