Garuda launches first ad in Australia since the ’80s
Indonesian airline Garuda has launched its first ad campaign in Australia since the 1980’s, highlighting its “revitalised fleet” and showcasing “the real Indonesia”.
Although Oddfellows won the local Garuda account last year, the ad was created by Jakarta-based Dentsu Strat. It will run around shows such as My Kitchen Rules, Glee and The Biggest Loser from 17 February.
The airline will be hoping the campaign helps improve its reputation for safety in Australia, which suffered a massive blow in 2007 when flight GA200 crashed, killing a number of Australian journalists.
A litre of Canadian Club, a kilo of Xanax and I’m the next Garuda flight.
Just kidding, not enough CC & X on the whole planet.
Voice over was a bit amateurish and the pauses at the end didn’t make sense.
You couldn’t pay me to fly with these cowboys. Nearly died flying over Frankfurt. Never ever, EVER again. I’d rather walk.
They were banned from flying to Europe for a couple of years I think…
They don’t have the best reputation – I hope their fares are super cheap, otherwise why would you fly with them given the poor rep