Gatecrasher Advertising and SoDUS to work on launch of 4G broadband network in Perth

Tim Burrowes

December 11, 2009 5:32

Gatecrasher Advertising and SoDUS Pitchworks have been jointly awarded the advertising account for the launch of Vividwireless, Perth’s fourth generation broadband network.

It has also appointed the Seven Media Group-owned SMG RED to manage the media strategy and planning for the launch.

Gatecrasher and SoDUS will collaborate to create a campaign to promote the $50m launch of the wireless broadband service across the Perth metropolitan area in the first quarter of next year.

Vividwireless CEO Martin Mercer said: “There has already been a considerable amount of interest in Vividwireless as consumers seek a faster and more reliable portable Internet experience.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.