Gatorade creates ‘the Bolt rate’ for fastest cricketer

November 20, 2017 2:55

Gatorade has partnered with Usain Bolt to launch a new award for the cricketer with the fastest run.

Created by TBWA and Eleven PR, ‘the fastest run’ trophy will be calculated by a ‘Bolt Rate’, which records the players’ run speed between wickets throughout the Summer cricket season.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Bolt Rate cricket Eleven Gatorade TBWA The Gatorade Fastest Run trophy Usain Bolt

1 COMMENTS

Noveb 2 Mar 19

Cricket Win%

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Gatorade creates ‘the Bolt rate’ for fastest cricketer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE