Gay and lesbian publisher Evolution launches Sydney newspaper
Evolution Publishing, the gay and lesbian publishing house, is launching City Voice, a weekly newspaper for the Sydney market.
The free publication, which will focus on news and politics for the gay, lesbian, bisexual, transgender and queer community, will launch on June 30 and will have a distribution of 7,000.
It will join its stablemate, SX – a Sydney glossy magazine featuring arts and entertainment content.
City Voice will be primarily distributed in Sydney, Darlinghurst, Surry Hills, Redfern, Newtown and Erskineville.
Can you check your facts first before publishing Mumbrella? Are you saying that 1 in every 2 Australians reads free gay newspapers? That’s laughable.
Evolution add up the number of unaudited papers they print each week, in this case they say they have a readership of 180,000 a week, and then multiply it by 52 weeks a year to arrive at the 9.5million “combined annual readership”. Come on Mumbrella, you print this?
great – it’s about time the glbt community got a publication that’s not just about what club nights are on…
looking forward to it!
Very bold (or foolhardy) taking on the established Sydney Star Observer, I would have thought.
Gr8. Another piece of street trash that is narrow-focused and hits the “whole world” of gay – in the ghetto. I guess, according to Evolution I’m not Gay because I don’t live in that ghetto.
Not being gay it’s hard to comment, but do gay people need an entirely separate publication? I actively avoid publications targeted to my gender or any other demographic status, and seek those that match my interests. “Being gay” is surely not an interest, but a state of being.
There certainly needs to be progress made in gay rights – in particular it’s high time “secular” Australia kicked the priests aside and allowed gay people to marry – but this can and should be done through the mainstream media. It is beyond disgusting and disgraceful that this discrimination still exists.
are they “adding” to their GAY titles or will this be a mainstream publication? I hardly see the need for another sydney gay paper, when the one they already print has minimal distribution (cant find it past four points on oxford street )
@Anon – the quote says “according to the publisher”. Anyone in the industry knows what combined readership means, and we also know what spin means… I don’t think it’s too much for Mumbrella to expect a certain level of knowledge from their readership. It’s not being stated as fact…
@anon1 – according to the publishing industry interests and gender aren’t mutually exclusive and Gay & Lesbian publications function the same as “women’s interest” and “men’s interest” sections of a newsagency. DIscrimination in this sense is somewhat irrelevant: I don’t want to “read” RALPH magazine, and I don’t expect heterosexual men to want to “read” DNA!
@Matt – agreed!!!
This is a good thing. The gay and lesbian community has been lacking a true newspaper for about two years since the Sydney Star Observer decided to [*god only knows why?] morph from being the great newspaper it once was into a non-newspaper-non-magazine trashy piece of nothingness.
What a barf! 9.5 million readers …. adding up the ‘publisher claimed’ readership of each week for each publication hardly makes this a reputable claims.
I’ll be keeping my ad spend with the Sydney Star Observer – at least it audits is print run and distributes all over Sydney and NSW, not just at a few select locations on Oxford St.
9.5 million readers – Eevolution are well known by all in the gay community and in many businesses that have been (edited by Mumbrella for legal resons)!!
Lets just hope it really does offer an alternative to SSO and SX. Some serious editorial would not go a miss. But why limit its distribution to what “was” the gay area of Sydney, the LGBT community is far more dispersed than Oxford St