Gemba promotes Craig Roberts to head of strategy and insights

Sports and entertainment agency, Gemba, has promoted Craig Roberts to head of strategy and insights, after spending two years with the business as Asia Pacific head of strategy.

Gemba CEO and director, Rob Mills, said in a statement: “Providing strategic and commercial consulting for rights holders, broadcasters and government around sport and entertainment, Craig’s leadership has been instrumental in strengthening our expertise around digital, data and broadcast, as well as delivering insights and strategy for sports, broadcasters and venues in Australia, New Zealand, China, Singapore and the UK.”

Gemba has promoted Craig Roberts to head of strategy and insights

Previously, Roberts spent five years as head of strategy for AFL Media.