Gemba’s Condon calls out agencies allegedly ‘double-dipping’ on sponsorship deals

Andrew Condon, managing director of sports and entertainment agency Gemba, has spoken out about what he describes as a “significant” portion of “double-dipping” when it comes to sponsorship deals in the Australian marketing industry, or where agencies make a sponsorship deal while working for both the brand and the rights-holder.

Last week, Condon took to LinkedIn to call out a practice he feels damages the reputation of sponsorship as a marketing channel.