Genero boosts Australian team with creative strategist and client director appointments

Local start-up production platform Genero has boosted its Australian team with two new Sydney-based hires.

The company has hired former Red Bull UK head of content Christie Poulos as client director and Buzzfeed’s Daria Willis to become creative strategist with both responsible for Australia and New Zealand.

Christie Poulos joins Genero after stints with Red Bull and King Content

Along with Red Bull, Poulos has previously served with King Content where she was global creative services director working on clients including Bupa, AMP, LinkedIn and Lenovo.