Genesis Fitness Clubs urges Aussies to beat the bulge with $1m membership giveaway
Health club Genesis Fitness is giving away $1m worth of free memberships as part of a campaign to encourage Aussies to get fit and lose weight.
The campaign, devised by Melbourne’s The Sphere Agency, will see 700 12-month memberships given away during September and October to those who can argue why they deserve the membership the most.
Entrants need to write 100 words on why they are most deserving of the membership.
The campaign is to run online, on radio and in print.
