George Patterson Y&R wins round three of Sirens for PTV fast talking ad

An ad by George Patterson Y&R titled “Fast Conversation” for client Public Transport Victoria (PTV) has won round three overall and the single category of the 2016 Siren Awards. The ad features two mates waiting for the train, speaking very fast, before the next train arrives.

Creatives James Wills & Shane Dawson said: “This win will help us remind clients and colleagues of the value of radio. It’s a great medium that allows you to create characters, locations and situations without leaving the comfort of leather couches in the air-conditioned studio.”

The round three winner of the campaign category was BMF Advertising with the campaign “Cash Out Hotline” for Sportsbet by creatives Cam Blackley, James Sexton & Harry Neville Towle. The three ads in the campaign all promote the Sportsbet feature that gives punters the opportunity to Cash Out before the game has ended or if they’re in front and want to call it quits.

The winner of the craft category was the ad “Matilda” for Nando’s Peri Perks by sound Engineer, Hylton Mowday from production company We Love Jam, cleverly using an African choir singing Waltzing Matilda to promote an app and member’s only competition to win a trip to South Africa.