Gerry Reynolds’ Medium Rare takes Qantas in flight magazine contract from Bauer Custom
Qantas has moved one of Australia’s biggest custom publishing contracts for its in flight magazine and online property The Australian Way from Bauer Media to Gerry Reynolds’ outfit Medium Rare.
It is the second sizeable contract Reynolds’ startup, which was launched in collaboration with News Corp’s magazine arm NewsLifeMedia has taken from his former employer after it last year grabbed the contract for the Coles Magazine.
The change was made after a review involving several agencies, with Qantas’ group executive of brand marketing Olivia Wirth saying in a statement: “We’ve had a great working relationship with Bauer over the past 14 years and we’re very grateful for their significant contribution to our business in that time.
“In Medium Rare we have chosen a content publishing house that will help us evolve Qantas The Australian Way publications with the changing media landscape and new inflight technology.
Congratulations News Ltd.
Qantas magazine = 50% watches, 30% noise cancelling earphones, 10% car rental, 10% content.
Virgin’s used to be pretty good, however it has too, turned into exactly what you describe above.
I don’t bother flicking through it any more. It is just full of tripe.