How to get Dr Mumbo to write about you

Welcome to Dr Mumbo’s PR school.

Today’s top tip: If you get a call from Mumbrella about a contentious issue involving your radio station, don’t go to a public cafe to strategise with your colleagues about what to say.

Or if you must, don’t do it in a cafe at the bottom of your building and talk loudly about how you don’t want to end up in Dr Mumbo.

If you fail to check who is sitting nearby, it can become a self-defeating prophecy.