Getting breakfast right ‘sets you up for the day’ says Greg Byrnes of Nine Radio
Nine Radio’s director of content – radio, Greg Byrnes speaks to Mumbrella’s Calum Jaspan following GfK radio ratings survey seven, about how the continued success of talkback, building foundations across the network and a perfect example of Nine’s ‘Live and Local’ strategy.
Radio ratings survey seven for 2021 delivered yet again, a standout performance for Nine Radio’s flagship breakfast shows, not just in Melbourne and Sydney where stations 2GB and 3AW have continued to dominate, but the numbers have started to rise in the Perth and Brisbane markets too.
Nine’s director of content – radio, Greg Byrnes plays up what he says is a “really good breakfast” across, saying that “if you get breakfast right, it really sets you up for the day”.
He adds: “Then, off the back of some really strong morning shows in Liam (Bartlett), Neil (Mitchell) and Ray (Hadley), it positions us very nicely.”
