‘It’s getting worse – financial marketers are expected to do even more’ reveals damning new survey

Adam Thorn

August 10, 2017 5:04

Financial marketers are now under pressure to juggle an increased number of objectives within their roles, according to Australia’s largest-ever survey of both consumers and industry professionals.

The findings, unveiled at Mumbrella’s Finance Summit, also revealed that customers don’t trust financial services companies and that those businesses are failing to meet the needs of modern consumers and how they use technology.

A snippet of the research from Yell Creative and YouGov

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Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

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