Gfinity Esports Australia and Hoyts lock in major partnership

Hoyts and Gfinity Esports Australia have announced a major partnership with plans to create esports arenas across Australia within Hoyts cinema locations.

The announcement:

Gfinity Esports Australia and HOYTS today announced a major partnership, with long term plans to create a chain of esports arenas across Australia, all within current HOYTS cinema locations.
HOYTS Entertainment Quarter in Sydney’s Moore Park will host the first arena, launching in April this year.

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