GfK summer listening study shows high radio audiences over COVID-impacted holiday period

February 21, 2022 8:28

Nearly nine in 10 radio listeners consumed as much or more radio over summer as they did during the rest of the year, thanks to surging Omicron outbreaks and disrupted holiday and travel plans, according to the fifth annual GfK Summer Listening report released today.

The study found 91% of listeners consider radio a great source of information over summer, and while many were forced to spend time in isolation due to COVID-19, 66% listened to radio to feel connected.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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