GfK to make first presentation at National Radio Conference

Dr Morten Boyer

The market research company set to take over radio audience measurement in Australia, GfK, will have its general manager of media and marketing insights, Morten Boyer, present an overview of its research methodology at the National Radio Conference in October.

The announcement:

GfK, the internationally acclaimed market research company set to take over radio audience measurement in Australia from 1 January 2014, will present an overview of the enhanced research methodology, as well as results of the pilot tests of the new enhanced radio audience measurement system at the National Radio Conference on October 11 at the Royal International Convention Centre, Brisbane.