Gillette launches ‘The Facetime Call’ via Havas Sports & Entertainment

Andrew Banks

March 17, 2022 7:00

Shot across different countries at different times, the new Gillette spots imagine Hollywood actor Julian Dennison as Gillette’s self-proclaimed ‘new supermodel’ who is incessantly bugging cricketer Pat Cummins via a comedically ill-timed Facetime call.

The story behind the new Gillette spot can be traced back to April 2021, when the brand reached out to Havas Sports & Entertainment (HSE) to craft a TVC for their two new razors.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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