Girlfriend magazine gets new look

Pacific Magazines’ teen title Girlfriend has unveiled a redesign, which hits the shelves today.

The announcement:

Wednesday, February 22, 2012: The March 2012 issue of Girlfriend hits newsstands today, featuring a  fresh new  look, including  new sections, redesigned layouts, fonts and a greater reader presence throughout the magazine. Under Sarah Tarca’s editorship, the masthead will increase the volume of real readers used in fashion and beauty shoots, and up the presence of reader comments and feedback throughout the magazine.  Investigative reports and features will also have a stronger presence within the new-look magazine.

In addition to design changes, the March issue features a unique advertising execution, a takeover of the  beauty section with vertical strips, sponsored by Ulta3 nail polish – the first time Girlfriend has carried such an offering. Girlfriend  editor, Sarah Tarca, comments: “Our commitment is to deliver high-quality, engaging content that reflects the changing needs of our readers and a true understanding of the issues they face.  This has underscored Girlfriend’s rise to number one, as the country’s highest-reaching teen girls magazine. When our readers speak, we listen.”

“Continued innovation is critical to our ongoing success in this market. Our plan was not to change the elements our readers already love, but rather to build on them and deliver a fresh and more aspirational package that caters to every aspect of their lives. This is evident in our March issue with the new sophisticated – yet fun – design,” adds Tarca.

The redesign issue marks the inaugural launch of the  Girlfriend and  The  Sims 3 game blogger campaign – a national initiative that provides an opportunity for one lucky reader to contribute to a gaming column within the magazine each month. Girlfriend continues to deliver a strict body-image policy, covering everything from the selection of  healthy  models published within the magazine  to  firm  retouching guidelines, and this policy will remain intact.

The new issue of Girlfriend, featuring Lily Collins on the cover, will go on sale today.

Source: PacMags press release