Girls check out guys at boot camp in Libra ad

This gives me cramps.

Thanks for posting, but maybe don’t give the idea away before we get a chance to watch it?

This is disgusting. How dare they insinuate men rub their crotch during boot camp.
I will be writing a letter to the Ad Standards board immediately.

Good ad

This is precisely why we need more female creatives.

Does this mean we now see an advert where men check out women in the exact same way, and not have a flurry of complaints about the ad being sexist, treating women like objects etc? #equality

I saw this last night, turned to my girlfriend and said, if that was two blokes oggling a girl there’d be loads of complaints.

nobody market womens products like a bunch of men

This is probably the first lady product ad i have seen that i actually thought was funny!

This ad took 10 agency people to put together… really? It’s no wonder agencies are bleeding these days.

This ad has ‘Made by Guys’ all over it. All it’s missing is a pillow fight.

Stop complaining; it’s funny. Stop being so politically correct and laugh at the ad and move on! Uptight asses!

Shattering category conventions with the strategy:

“The freedom that can be enjoyed with a pad that’s designed to fit, no matter what you do”

Good Ad. If you could all have done better, strange they didn’t hunt you down to write and produce it yourself.

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz tell me something new

Nice one Therese on brand & very clear message. Still wonder if chicks connect with the brand via the reverse 2.5 men gag.

At least no drag queens this time.

With a bit of cheeky dialogue added, isn’t this the same ad coke (diet coke?) made years (decades?) back where the office women ogle (was it a?) window-cleaner hunk…