Girls Make Your Move influencer campaign under Auditor General scrutiny in government ad spend review

January 3, 2019 6:28

The controversial Girls Make your Move influencer campaign is to be examined by the Auditor General in a review of the federal government’s advertising guidelines.

The $3.9m Girls Make Your Move campaign came under fire for spending over $600,000 on influencers during the 18 months it ran from May 2016 and resulted in the federal government banning the use of influencers.

One of the Girls Make Your Move influencer posts

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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2 COMMENTS

The Guv 4 Jan 19

Just one more totally ineffectual government social engineering campaign, this time using ineffectual media channels.
Your taxes at work.

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Blandy Graveyard 8 Jan 19

I remember seeing some numbers on this campaign, wasn’t it more effective (and cost effective) than traditional advertising?

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Girls Make Your Move influencer campaign under Auditor General scrutiny in government ad spend review

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