Youtube star shares ’embarrassing’ period stories in Cottons campaign
Youtube star Jess Bauer is tackling the stigma against talking about menstruation in a new video campaign for Aussie brand, Cottons.
YouTube personality Jess Bauer starts the uncomfortable conversation.
The ‘It’s Only Natural’ campaign, created by Mango, features Bauer encouraging young women to get comfortable with vocalising their thoughts about their periods.
The first campaign video shows Bauer telling her own “embarrassing period story”.
Didn’t know that, “young women need to get comfortable about vocalizing their thoughts about their periods”. You learn something every day.