Global ad market set for 8% growth in 2022: Zenith

June 8, 2022 8:57

Global advertising expenditure is forecast to grow 8% this year, according to Zenith’s latest Advertising Expenditure Forecasts report, published today, with Australia’s total ad market forecast to grow by 8-9% in 2022.

This represents a minor downgrade from the 9.1% growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and soccer World Cup, which for the first time will take place in the most advertising-intensive period of the year in the run-up to Christmas. Faced with this tough comparison, growth will slow to 5.4% in 2023, before the Summer Olympics and US presidential elections help boost it to 7.6% in 2024.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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