Ad spend to grow at a slower rate in 2023 as digital surges: Dentsu report

June 2, 2023 9:29

Advertising investment is expected to grow by 3.3% globally in 2023, with the Australian market forecast for 3.2%, according to the latest Dentsu Global Ad Spend Forecast.

Last year, global spend was at 7.9%, and despite an anticipated spend of US$727.9 billion in 2023, the pace of growth is expected to slow down.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.