Global advertising campaign promoting advertising launched in Sydney

The International Advertising Association (IIA) has today launched a global campaign in Sydney promoting the role of marketing communications in society.

‘The Case for Advertising’ campaign, installed at the International Airport and around the CBD, aims to show consumers and governments the value and importance of advertising, IAA Chairman and World President Faris Abouhamad said in a statement.

The campaign’s slogan, ‘Advertising. Your Right to Choose’ is a result of an industry facing increasing scrutiny by governments, he said.