Global creative leader Amir Kassaei to argue that brands should focus on influence, not ads, in Mumbrella360 speech

Tim Burrowes

May 12, 2014 11:09

Kassaei: Influence

Celebrated creative Amir Kassaei, the global chief creative officer of DDB Worldwide, is to open the second day of the Mumbrella360 conference with an address arguing that influence is the only thing that really matters to brands.

The speech marks the first on stage appearance in Australia by the New York based Kassaei. It will also be the first time that the Cannes regular has delivered his provocative new presentation on brand influence.

The Iranian born Kassaei, who is a former child soldier and refugee, has been global chief creative officer of DDB for three years, before that leading the agency in Germany. According to the description of the presentation:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.