Global retail media survey uncovers frustrations with targeting and reporting

Global brands and retailers found retail media has been bogged down by inconsistent targeting and disparate reporting across channels and tactics, according to research by adtech firm Epsilon.

Epsilon, along with Phronesis Partners, surveyed some 689 mid- to large-sized brands and retailers across 12 countries from January to March 2023 to gauge their perceptions of and approaches to retail media. The survey did not disclose the 12 countries.

Epsilon’s the state of retail media in 2023