Global streaming wars: The world is churning
Streaming services in Australia are about to feel the churn.
Deloitte predicts that in 2022, at least 150 million Streaming Video-On-Demand Services (SVOD) subscriptions will be cancelled globally with churn rates of 30% for each market.
The competition in the streaming market is intensifying as leading providers expand around the world, while national media companies launch proprietary streaming services in home markets, for example, Stan in Australian by Nine Entertainment Co.
Subscriptions have become overwhelming to many, and consumers have become more aware of the associated costs.
