The Glue Society directs biblical themed ad to promote French TV network Canal+
The Glue Society’s Gary Freedman has directed a biblical themed epic promoting French TV network Canal+ to French audiences.
The commercial, created by BETC Paris, re-tells the story of The Nativity but with a twist ending which sees the baby Jesus forgotten about while the three wise men, Mary and Joseph huddle around a television.
The ad was shot on location in Morocco.
Credits:
- Client: Canal+
- Agency: BETC Paris
- Creative Directors: Stephane Xiberras & Olivier Apers
- Art Director: Francis De-Ligt
- Copywriter: Nathalie Dupont
- Production Company: Wanda
- Director: The Glue Society (Gary Freedman)
- TV Producer: David Green
- Sound: Gum
