Glue Society’s Gary Freedman behind epic new Jackie Stewart spot for Heineken

Tim Burrowes

September 3, 2016 4:14

Sydney production house The Glue Society’s co-founder Gary Freedman has directed an epic new global ad for Heineken featuring Formula 1 hero Sir Jackie Stewart.

Set to a cover of the David Bowie song, Heroes, the ad follows Stewart throughout his racing career, declining celebration drinks because he was about to drive home, through to him fielding similar offers at the age of 77.

https://www.youtube.com/watch?v=tV6gygNPetU

The anti drink drive ad, created by Publicis Italy, will begin to air this weekend to coincide with the Italian Grand Prix in Milan.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.