Holden unveils plan for marketing in age of the shared driverless electric car

August 24, 2017 1:05

Connectivity, ridesharing, electric vehicles and driverless cars are changing the marketing landscape for automotive marketers, General Motors Holden executive director for marketing Mark Harland said yesterday.

Harland was speaking at Mumbrella’s Automotive Marketing Summit, where he outlined the challenges facing the 150-year-old company as new technologies change the industry.

Mark Harland, marketing director of GM Holden

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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