Go-To skincare launches first brand campaign via Sayers Brand Momentum

Kalila Welch

August 17, 2022 9:30

Zoe Foster Blake’s skincare brand, Go-To, has launched its first brand campaign, positioning the brand as the go-to skincare in the Australian market, via Sayers Brand Momentum.

The campaign steers away from traditional beauty campaigns, featuring unexpected characters and scenarios to bring home the message that skin care is for everyone.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics