Godfreys sticks with History Will Be Kind

Andrew Banks

April 5, 2022 1:10

Communications agency History Will Be Kind (HWBK) has been appointed as the retained communications agency for Godfreys in Australia and New Zealand, following a competitive pitch process.

The agency will be tasked with developing an integrated communications strategy spanning PR, influencers and creative content, to contemporise the brand, increase awareness, and drive in-store foot and online traffic, delivered via an always-on press office and creative campaigns.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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