Gold Coast Commonwealth Games sponsors briefed but search for more continues

September 28, 2016 10:17

Sponsors of the Gold Coast Commonwealth Games have been warned to remember the event will be the largest to be held in Australia for the next decade and sponsors must focus on getting the most out of their partnerships.

Eighteen months out from the Commonwealth Games organisers have brought together sponsors to explain how they can use the Games in the their marketing.

Commonwealth Games organisers have moved early to make sure that sponsors have the right tools to leverage the Games.

The Commonwealth Games has a dozen commercial partners on board, including Jupiters Gold Coast, Griffith University and TAFE Queensland, but general manager of commercial, Cameron Murray, said the search for supporters continues.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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