Good Return in push around Women’s Day
PR agency Porter Novelli is behind a campaign for charity Good Return around International Women’s Day – which is today.
Using online, radio, PR and social media, the charity is asking Australians to support women living in poverty in Asia Pacific countries by making a loan – from $25 or more – to help them start or build a business.
Mum bloggers are also running posts that mention the charity, and MindFood and Woman’s Day are running related feature articles online.
Good Return is hoping to fully fund 200 women in March with a campaign called ‘Connecting Women, Building Better Futures’.
Last year, the charity gunned for a target of funding 100 women in a month – but managed to fund 145.
Thanks for the support mUmbrella! We have loved working with Porter Novelli and we hope we can smash our target of fully funding 200 women this year too. We’re all the closer with your help! Cheers!
Awesome work PN – great cause to support 🙂
Great cause, glad I found it through the promotion and was able to contribute in order to commemorate International Women’s Day!