Good strategy is hard to buy
Danish Chan, co-founder and strategy director of brand and customer consultancy firm Untangld, offers three things to get you started selling more ambitious strategies.
“When life gets scary and difficult, we tend to look for solutions in places where it is easy or at least familiar to do so, and not in the dark, uncomfortable places where real solutions might lie.”
– Robert Maurer, One Small Step Can Change Your life.
