Goodby Silverstein joins the Aussie awards rush for the first time
The American ad agency that CommBank controversially handed its business to has reached its first major Australian awards shortlist nearly 18 months after its initially derided first efforts.
The San Francisco-based Goodby, Silverstein & Partners has been shortlisted in three different categories of the 2009 Australian Effie Awards. The contest is organised by the Advertising Federation of Australia and recognises advertising effectiveness.
Goodby’s work for CommBank has been shortlisted in the consumer services, return on investment and new product or service categories.
81 finalists = way too many.
“Roll up, roll up, every player wins a prize!”
You mean every finalist buys a table