GOODLINX: Journos get carried away by the tide but left behind by Jobs, Facebook chickens out of Whopper Sacrifice but gets to 4m Aussies, is Conroy a censor?

Tim Burrowes

January 16, 2009 8:30

“Monday’s tidal event was an excellent example of the shortcomings of the mainstream media and how it can irresponsibly spread misinformation. Most east coast media outlets picked up on the ‘king tide’ story and, without any scientific verification, attributed the high water to a crazy array of unrelated misfortune.”

From Talking Digital: “Holy sh*t – Facebook has 4.68m users in AU.”

But the brilliant Whopper Sacrifice Facebook marketing stunt is over. Techcrunch on how Facebook lost its nerve over one of the most talked about applications the site had ever seen.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.