Give journos a break; Vulture PR; Saturation marketing; Viral packs a punch; Hyro minds think alike

Tim Burrowes

March 9, 2009 7:35

Neil Walker, aka Media Mook, on why he stopped blogging:

“I came to realise that yes, modern media publishes untruths and frequently stuffs up or treats its customers with contempt, but most journalists are doing the best they can. It’s not their fault massive butget cuts have made their jobs impossible. This makes taking cheap shots at their work rather less enjoyable.”

It’s not always a good idea to seek a topical tie-in for your press release just because you can. This morning’s message from Lexus magazine comes to mind. But here’s a far, far worse of vulture PR from the UK following the death of a senior conservative politician’s young child.

Consumer psychologist Adam Ferrier of Naked Communications on youth marketing:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.