GOODLINX: Goodby’s awards hell; Freeview stumbles; Death and PR; Mia on mag covers

Tim Burrowes

February 21, 2009 8:38

Jeff Goodby, co-chairman of Goodby, Silverstein & Partners on life as a juror at the ANDY Awards:

“First, make a tired, banal idea seem brilliant and new. Then claim unheard-of results (‘over 12,000 quality visits!’). Worked up, Gerry Graf suggests that we do an entry video parody that makes ‘the TV commercial’ sound like new ground. As if on cue, the next entry we watched was a film that made recycling sound like it had just been brilliantly invented last week.”

Freeview is beginning to go wrong before it has even launched, says technology guide Smarthouse. It warns that what the networks are planning to offer has little benefit for viewers and is simply intended to hamper roll-out of the Foxtel IQ.

ACP’S Grazia has hit the wrong tone with its coverage of the bushfires, warns Girl With A Satchel:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.