Harold Mitchell – it’s not Wall Street; Phoenix from the flames; Adtech – the gulf between ad agencies and social media

Tim Burrowes

March 11, 2009 4:02

Media buyer Harold Mitchell talks to Business Spectator about why things aren’t as bad here as the rest of the world:

“An analyst who might think that media buyers have got their head in the sand probably should move closer to the corner office where there is a window and look out the window and find that it’s not Wall Street; it’s Australia and Australia has been doing better.”

A new local paper, The Phoenix, is being distributed free in bushfire areas, reports the Newsagency Blog.

Media owners and agencies are bracing themselves for cutbacks in US ad spend of up to 20%, says Paul Thomasch of Reuters.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Ben 11 Mar 09

not sure i’d agree with Daniel Young … a more apt description would be ‘social media strategists and the PR industry are focused on talking about themselves and using the word influencers to differentiate what they do’ … all for discussion around these areas but the irony is there’s no discussion just a lot of empty words and terrible, terrible examples.