GOODLINX: News wires, not newspapers; Rules of social media (part 67); The ‘arrogance’ of Google; What’s next in search; The great Samboy hijack
News wires may be better placed than newspapers to survive the changing media ecosystem, suggests an article in the current edition of The Economist.
Matt Granfield of Zakazukha Zoo on the rules of social media engagement:
“If a client ever comes to me asking for a stategy their consumers will ‘tolerate’, I will resign, on the spot (not once the press gets hold of it, not after no-one can believe what I’ve said anymore because I’ve lied to them in the past) because I will know right then and there that I have failed in my fundamental role as a marketing consultant, whose fundamental job is to build relationships with people; long-lasting ones. Profitable ones. Ones built on mutual respect.”
Publisher Neil Thackray on “the arrogance of Google:
I am going to throw it out there that I actually think this is an ‘official’ stunt by Mr Cole and The Population (not that there’s anything wrong with it (or is there?))…
If you do a search for Samboy on twitter the very first mention of Samboy (the chips) is through him saying they launched a new Social Media campaign and asking if anyone know who was behind it… Coincidentaly only a day after the Facebook group was created?! Very sneaky!!!
The website was developed by the guys at Pusher but who’s to say they aren’t working with The Population on this? Or am I watching too many conspiracy movies??
Over to you, Julian.. care to answer that one?
Nope Rog,
We haven’t worked with Julian before, but do follow his blog and have spoken before.
All Pusher this one mate:)
end to end.
Cheers
Follow mUmBRELLA just as close obviously too hey!
Sorry to burst your bubble Rog but there is no link between Samboys/Pusher and I. \
You saw it how I did, I saw the Facebook group thought it was a good idea and then decided to use my network to try and win the Youtube Competition so I could donate the money. This is also separate to the work that I do at The Population. Something I did of my own back.
The Social Media Scene in Australia is nearly getting as good as an episode of Melrose Place, I don’t think we need another Gruen Tranfer more a reality TV show following the drama of Social Media in Australia.