GOODLINX: Remember the Aussie nonlines; What happened to two guys in a room?;

Tim Burrowes

January 19, 2009 8:45

Nathan Bush on the Aussies that marketers have forgotten about – the non-Internet users:

“There are still 2.4 million people in Australia who claim to have never been online. That’s 14% of the population. I shall name them ‘nonlines’. While we sit up in out Twitter towers drinking LinkedIn lattes these people claim to have never used the internet. Who are these neanderthals?”

PR consultancy Espresso Communications on how PR agencies are catching on to Twitter:

“In Australia, businesses are starting to realise that what is said about their brands on these channels really does matter, and that they have to be prepared to quickly and effectively acknowledge and respond.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.