GOODLINX: Twitter sceptics; Twitter lovers at the AdNews Awards; ‘Blog sphere’ sceptics
Don’t understand Twitter yet? First Dog on the Moon explains its attractions:
“Everyone who isn’t on Twitter hates it. And rightly so. Except for the people who don’t. But it doesn’t matter if you’re one of them because you aren’t on it and so I no longer listen to anything you say. It’s nothing personal however I only read Twitter now. I get all my news from Twitter (INSTANTLY), I have all my social interactions on Twitter. I miss my family and my pets but they would be on Twitter if they really cared.”
A lot of agencies claim to be digital, but it seems that only one was vigorously Tweeting from the AdNews awards last night. A good 80% of the Twitter messages from the venue appeared to be coming from Amnesia Razorfish. Approriately, they won digital agency of the year.
Don’t understand social media yet? Why not take tips from European airline Ryanair, as revealed by Travolution:
A little known fact is that Twitter bought the work of a Sydney graphic designer…the designer returned from the US on Monday after appearing at a series of Twitter fan events! Click here: http://isitpossibletomakemoney.....ail-whale/
Yes, Iain McDonald is a vigorous tweeter, and so is Matt Sterne of Profero (twitter.com/mattsterne). Both are entertaining and worth following.
The busiest and most outspoken ad tweeter of all is Ashley Ringrose of Soap, tho:
http://twitter.com/100ftzombie
Just forget about those who hate Twitter because they don’t understand it…they’ll be the ones left behind anyway when the world has forgotten about them.
I would have dropped a few tweets but I was too busy picking my jaw up off the ground in response to the INANE sponsor messages that punctuated the night. C’mon people. We’re supposed to be in the communications industry. We should know a thing or two about how to connect with audiences.
“We’re supposed to be in the communications industry. We should know a thing or two about how to connect with audiences.”
True … but generally “we should know a thing or two about how to *sell* an audience” is the reality
Seven reasons why you should be using Twitter for Business:
1. To see what other businesses are doing
2. To see what people, including your customers, may be saying about your brand or products
3. To follow topics of interest
4. To follow people with similar interests to establish a brand presence within a conversation
5. To start a conversation
6. To ask questions and get feedback from your followers
7. To engage people in co-creation and get constructive insights for future company developments or publications
Here are the top brands using Twitter according to Mashable. http://mashable.com/2009/01/21.....er-brands/
Twitter is challenging to understand because its value depends on how you use it – David Pogue wrote a great article about this http://www.nytimes.com/2009/02.....pogue.html.
It took me 3 goes to discover how it could be remotely useful to me – now the people I follow act as an invaluable filter on all the content out there.
I’m almost finished my 1 week off twitter. 2 more days to go! I miss it